How to Increase Website Conversions on Your Coaching Website

Hey gorgeous! There are a lot of moving pieces to websites and getting that conversion (aka the SALE) is key. I've created this super quick checklist as a way for you to have a benchmark of what should or shouldn't be on your website to make sure it primes website visitors to become paying clients. 

  1. Your logo is clear and readable AND is linked to your homepage
  2. Your logo is placed on the top left or top center of your website
  3. Your navigation items make it clear how to work with you, how to read about you and your company, and the services you provide.
  4. You have a "hook line" ABOVE the fold (before any scrolling) to connect instantly
  5. Your header image represents what you do (images with people in them convert WAY better)
  6. What you do is CLEAR and above the fold
  7. You have at least one call-to-action button (or link) above the fold
  8. You have a way to collect an email address above the fold (or pop-up)
  9. Visitors can learn about who...
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Why do some Instagram Reels flop and others go viral?

Uncategorized Feb 13, 2022

Most "IG experts" out there will tell you that you just need to use trending audios or fun transitions in order to go viral, gain thousands of followers and your business will forever be set.

This could not be further from the truth. Now don't get me wrong, YES it could happen - anything is possible and it just might! But you don't want to go viral for the wrong reasons.

So when you're scrolling through Instagram - what should you focus on? Finding the latest greatest trending audio - or your content?

The answer to this is literally the reason why one reel gets tons of views while another falls flat on its face.

I know that it can be ohhh so tempting but you should try and stop yourself from creating reels that are purely following the trend. Instead I want you to take a breather for a moment and consider what content your audience will find valuable from you. THEN you can decide the best way to communicate this and what audio to use.

This is why it's a good...

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How To Use Your Message to Attract Your Ideal Coaching Clients

If you've done your research on EXACTLY who your target client is, then you already have a long list of the ways you can help them.

You may even feel frustrated because you KNOW you can do an incredible job helping them, you just haven't yet attracted the client.

It's time to face a little tough love and be honest with yourself: Are you showing up as the expert? Are you creating content that transforms people? Do you have a presence that shows your audience that without a shadow-of-a-doubt you can help them reach their goals?

Think of someone you follow - why do you follow them? What is it that has you wanting to see their stories, opt-in to their email list and join their program?

Step into the CEO that you know you are, starting now, and that energy will come through in everything you do.

I used to struggle with this big time - but FINALLY before I attracted my first client online, I knew EXACTLY the type of person who I wanted to work with, and how I could help them! You should...

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29 Scroll-Stopping Headlines for Instagram Reels

Uncategorized Jan 09, 2022

29 Scroll-Stopping Headlines for Instagram Reels

Hi! So you know that Instagram Reels have exploded. And you're probably slightly regretting not hopping on the Reels train earlier. Or...you want to gain more traction with Reels and you need some serious inspiration and ideas!

So here are 29 ideas and headlines to help stop the scroll and increase your views and follows!

  1. 3 MISTAKES {NICHE} IS MAKING THIS MISTAKE IS COSTING YOU ______
  2. YOUR QUICK GUIDE TO _______
  3. THE ANATOMY OF ___ THAT GETS _____
  4. HOW TO _______ SO THAT YOU _______
  5. # SURPRISING WAYS TO_____
  6. # PRACTICAL WAYS TO ______
  7. # SHOCKING THINGS YOU DIDN'T KNOW ABOUT {INDUSTRY OR NICHE}
  8. # KEYS TO THE PERFECT ______ # REASONS YOU SHOULD CARE ABOUT _____ # PAINLESS WAYS TO ________ # LITTLE KNOWN FACTS ABOUT _____
  9. HOW TO _______ IN # EASY STEPS # POINT CHECKLIST FOR {NICHE} # SECRETS TO _______ A COMPLETE GUIDE TO_______ HOW TO TELL IF _______
  10. WHERE TO FIND _______
  11. WHAT TO DO WHEN_______
  12. HOW TO GET RID OF_______
  13. #...
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15 Criteria for Evaluating Your Brand Positioning Strategy

Hey! So if you've followed me for any length of time you know how passionate I am about branding and brand positioning when it comes to your marketing strategy.

Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.

An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.

So you're going to want to grab a quick notepad and a fun pen because I made a quick checklist for you to check your brand positioning:

  1. Does it differentiate your brand?
  2. Does...
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Templates to Ensure Your Online Coaching Business is Legally Protected

How confident are you in the contract you’re sending out to clients? Do you know who drafted it? Are you sure it has everything you need to legally protect your business?

If these questions made you a little bit nervous, it’s probably because you know you need to level up and take this part of your business seriously. 

Legal isn’t the most exciting thing to spend your hard-earned money on, but it’s the very thing that will make sure it’s protected. 

The truth is, you should never take on even ONE client without a strong attorney-drafted contract.

Fear not! I have the perfect solution for you. My friend, Kailey Jacomet, a business attorney and founder of Contractista, offers contract templates you can trust, tailored to your niche, and easy to customize.

PLUS it's always a good idea to make sure not only are your contracts set up properly, but your website needs too! She has everything from a Privacy Policy for your website to Terms &...

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How to Add a Pinterest "Pin It" Button to your Kajabi Blog Images

Pinterest has really changed their game this past year and it is such a powerful tool for Online Coaches & Entrepreneurs as it is more SEO friendly and a great way to incorporate evergreen content into your marketing strategy.

BUT if you have a Kajabi website it's a little different than most website builders.

So here's a quick tutorial for you on how to add that nice little Pinterest logo to your blog graphics and images on Kajabi.

STEP 1:

Click HERE to go to the Pinterest Widget Builder.

STEP 2:

Highlight the "SAVE BUTTON" option. You can choose to have the Pinterest logo appear on Hover. Then decide how you want your "Pin It" button to look.

When you hover over the Preview image you will get to see what it will look like:

Step 3:

Copy and paste the code that is in the box that looks like this:

Step 4:

Login to your Kajabi Account --> go to SETTINGS --> SITE DETAILS --> on this page scroll all the way down to the bottom where it says PAGE SCRIPTS.

In...

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3 Steps to Help you Define Your Profitable Niche

Good morning! (or afternoon/evening/middle of the night if you're a Mom up with your kids)

And yes. I am 100% a morning person, you can usually catch me on IG with my signature RISE + SHINE greeting, building lego with my kiddos or attempting to get a workout in. I've also gotten really good at being a night owl now that I am a Mom of 3.

So the other night as I was up with my 2 month old I was thinking back to when I was getting ZERO clients from my website and ZERO traction on social media.

I remember thinking about who I was serving. I was CONSTANTLY switching it because of what I saw OTHER people doing and what I saw THEY were being profitable with. I was afraid to get specific because "what if NOONE hires me?!"

Sound familiar?

Want to know what happened when I got SUPER niche? My social following grew, I woke up to "*ping!* you've made a sale!" on Sunday mornings and I was getting inquiries right through my website.

I know that choosing a niche can feel scary and daunting....

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How to Become #1 In Your Ideal Client's Mind

No matter which industry or niche you’re in, it’s probably a fairly noisy place full of competitors all vying for the attention of your shared audience.
 
You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them arrive at that discovery.
 
What if I told you we could place your brand in the mind of your audience for a very specific reason to help your brand stand out from the rest?
 
𝙏𝙬𝙤 𝙬𝙤𝙧𝙙𝙨: 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜
 
Brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.
 
Your positioning strategy aims to influence how your audience perceives your brand, so you can establish where you want to be within their mind.
 
(Aka why they would choose you over someone else)
 
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝘀 𝗼𝗳 3️⃣ 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:
 
𝗦𝘁𝗲𝗽 : 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁
 
THIS is where...
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EXPERTS CORNER: How to Get Your Baby to Sleep Through the Night in 3 Easy Steps

Written by: Jessica Painter, Certified Pediatric Sleep Consultant

It's 3 am, and you're scrolling Instagram while simultaneously feeding your baby and cursing your husbands useless nipples. It's already the second time you've gotten up even though you went to bed at 11. You're tired, no, exhausted - a complete zombie and you'd take your caffeine through an IV if you could but, half finished and ice cold is how you usually get it. It's the same thing on repeat every night for your eight month old; waking every two hours and needing you to feed him to get back to sleep. Sound familiar?

I got you momma. Your days of exhaustion and laughing at the advice "sleep when baby sleeps" (because your baby never sleeps) are over!

Baby sleep is like a puzzle, it's SO complicated! Even if only one piece is missing, the whole thing doesn't work. Luckily, there's a hack! You could get your baby sleeping through the night by following these 3 easy steps!

...

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