How to Become #1 In Your Ideal Client's Mind

No matter which industry or niche you’re in, it’s probably a fairly noisy place full of competitors all vying for the attention of your shared audience.
 
You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them arrive at that discovery.
 
What if I told you we could place your brand in the mind of your audience for a very specific reason to help your brand stand out from the rest?
 
𝙏𝙬𝙤 𝙬𝙤𝙧𝙙𝙨: 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜
 
Brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.
 
Your positioning strategy aims to influence how your audience perceives your brand, so you can establish where you want to be within their mind.
 
(Aka why they would choose you over someone else)
 
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝘀 𝗼𝗳 3️⃣ 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:
 
𝗦𝘁𝗲𝗽 𝟭: 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁
 
THIS is where understanding their pain-points, goals, fears and desires can give you lots of insight. How can you use this to create a unique differentiator for your brand/program/business?
 
𝗦𝘁𝗲𝗽 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘆𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀
 
Take a hot second and go for a walk in your ideal client's shoes.
 
Analyze the options they have in the market, where they’re satisfied and where they’re not.
 
𝗦𝘁𝗲𝗽 𝟯: 𝗬𝗼𝘂𝗿 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿
 
Now we look for gaps in the market which your brand might fill.
 
Where is your audience not satisfied or not getting what they want/need? See if you can dig a little deeper and create a unique offer that will satisfy a relevant pain-point.
 
𝙉𝙚𝙭𝙩 𝙪𝙥! Your Brand Positioning Statement and the 5️⃣ elements that will allow you/ your brand to be crystal clear about who you aim to help and 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂 𝗼𝘃𝗲𝗿 𝗲𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗲𝗹𝘀𝗲.
 
Watch for the next post and I'll help you craft it!
 
𝑪𝒉𝒆𝒆𝒓𝒔!
𝑱𝒆𝒔𝒔
 
P.S. Comment below what you do - you never know who's going to see it and need you! 👀
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