15 Criteria for Evaluating Your Brand Positioning Strategy

Hey! So if you've followed me for any length of time you know how passionate I am about branding and brand positioning when it comes to your marketing strategy.

Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.

An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.

So you're going to want to grab a quick notepad and a fun pen because I made a quick checklist for you to check your brand positioning:

  1. Does it differentiate your brand?
  2. Does...
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