Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.
An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.
Good morning! (or afternoon/evening/middle of the night if you're a Mom up with your kids)
And yes. I am 100% a morning person, you can usually catch me on IG with my signature RISE + SHINE greeting, building lego with my kiddos or attempting to get a workout in. I've also gotten really good at being a night owl now that I am a Mom of 3.
So the other night as I was up with my 2 month old I was thinking back to when I was getting ZERO clients from my website and ZERO traction on social media.
I remember thinking about who I was serving. I was CONSTANTLY switching it because of what I saw OTHER people doing and what I saw THEY were being profitable with. I was afraid to get specific because "what if NOONE hires me?!"
Want to know what happened when I got SUPER niche? My social following grew, I woke up to "*ping!* you've made a sale!" on Sunday mornings and I was getting inquiries right through my website.
I know that choosing a niche can feel scary and daunting....