15 Criteria for Evaluating Your Brand Positioning Strategy

Hey! So if you've followed me for any length of time you know how passionate I am about branding and brand positioning when it comes to your marketing strategy.

Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.

An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.

So you're going to want to grab a quick notepad and a fun pen because I made a quick checklist for you to check your brand positioning:

  1. Does it differentiate your brand?
  2. Does...
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3 Steps to Help you Define Your Profitable Niche

Good morning! (or afternoon/evening/middle of the night if you're a Mom up with your kids)

And yes. I am 100% a morning person, you can usually catch me on IG with my signature RISE + SHINE greeting, building lego with my kiddos or attempting to get a workout in. I've also gotten really good at being a night owl now that I am a Mom of 3.

So the other night as I was up with my 2 month old I was thinking back to when I was getting ZERO clients from my website and ZERO traction on social media.

I remember thinking about who I was serving. I was CONSTANTLY switching it because of what I saw OTHER people doing and what I saw THEY were being profitable with. I was afraid to get specific because "what if NOONE hires me?!"

Sound familiar?

Want to know what happened when I got SUPER niche? My social following grew, I woke up to "*ping!* you've made a sale!" on Sunday mornings and I was getting inquiries right through my website.

I know that choosing a niche can feel scary and daunting....

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How to Become #1 In Your Ideal Client's Mind

No matter which industry or niche you’re in, it’s probably a fairly noisy place full of competitors all vying for the attention of your shared audience.
 
You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them arrive at that discovery.
 
What if I told you we could place your brand in the mind of your audience for a very specific reason to help your brand stand out from the rest?
 
𝙏𝙬𝙤 𝙬𝙤𝙧𝙙𝙨: 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜
 
Brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.
 
Your positioning strategy aims to influence how your audience perceives your brand, so you can establish where you want to be within their mind.
 
(Aka why they would choose you over someone else)
 
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝘀 𝗼𝗳 3️⃣ 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:
 
𝗦𝘁𝗲𝗽 : 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁
 
THIS is where...
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