How to Become #1 In Your Ideal Client's Mind

No matter which industry or niche you’re in, it’s probably a fairly noisy place full of competitors all vying for the attention of your shared audience.
 
You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them arrive at that discovery.
 
What if I told you we could place your brand in the mind of your audience for a very specific reason to help your brand stand out from the rest?
 
𝙏𝙬𝙤 𝙬𝙤𝙧𝙙𝙨: 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜
 
Brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.
 
Your positioning strategy aims to influence how your audience perceives your brand, so you can establish where you want to be within their mind.
 
(Aka why they would choose you over someone else)
 
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝘀 𝗼𝗳 3️⃣ 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:
 
𝗦𝘁𝗲𝗽 : 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁
 
THIS is where...
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4 Secrets to Attracting More of your Dream Clients Online

Hey gorgeous!

If you are feeling like you're either not getting clients, wayyyy undercharging and wondering if you're ever going to make enough money to create your dream life, or you're just not getting the RIGHT clients that you love, this is for you. Going into the online space can be super overwhelming and I am one of the lucky ones who not only grew up with social media but hopped on all the platforms when they came out so I've seen all the changes and have learnt A LOT. Now, I am using this blog to share it with you in hopes that I can help you create your dream life, save you some time and help you make more money!

So, let's talk messaging. This is such a key piece that is so easy to miss when starting out building your brand and it needs to be SUPER CLEAR.

And I'm not talking MSN Messenger (did I just age myself?!) or Facebook Messenger.

It is how you communicate the value of your product/service to the people who need it.

If you have been showing up on social media,...

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6 Ways to Get People Excited About Your Website Launch

In order for your website or even a course/program launch to work, people have to know about it! You are doing something SO exciting and let people in on that excitement! For example, Vici Dolls does SUCH a good job of reminding people things are launching that I almost always end up on their website after a new product launch. So I have put together some quick, implementable tips for you to do pre-website launch to really make sure you get some traffic! More traffic = more leads & clients.

 

1. Brand It!

I know, I know, I do brand design and websites so OF COURSE I am going to include this one. But seriously, if you are doing something similar to what others are offering, the biggest differentiator is going to be how you brand and position yourself. Create something that your ideal client is going to LOVE and want to share with their friends or on social media! 

2. Ask Others to Share it too!

Do you know people? You're human, of course you do! Even if it feels a...

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