15 Criteria for Evaluating Your Brand Positioning Strategy

Hey! So if you've followed me for any length of time you know how passionate I am about branding and brand positioning when it comes to your marketing strategy.

Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.

An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.

So you're going to want to grab a quick notepad and a fun pen because I made a quick checklist for you to check your brand positioning:

  1. Does it differentiate your brand?
  2. Does...
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Templates to Ensure Your Online Coaching Business is Legally Protected

How confident are you in the contract you’re sending out to clients? Do you know who drafted it? Are you sure it has everything you need to legally protect your business?

If these questions made you a little bit nervous, it’s probably because you know you need to level up and take this part of your business seriously. 

Legal isn’t the most exciting thing to spend your hard-earned money on, but it’s the very thing that will make sure it’s protected. 

The truth is, you should never take on even ONE client without a strong attorney-drafted contract.

Fear not! I have the perfect solution for you. My friend, Kailey Jacomet, a business attorney and founder of Contractista, offers contract templates you can trust, tailored to your niche, and easy to customize.

PLUS it's always a good idea to make sure not only are your contracts set up properly, but your website needs too! She has everything from a Privacy Policy for your website to Terms &...

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