15 Criteria for Evaluating Your Brand Positioning Strategy

Hey! So if you've followed me for any length of time you know how passionate I am about branding and brand positioning when it comes to your marketing strategy.

Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.

An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.

So you're going to want to grab a quick notepad and a fun pen because I made a quick checklist for you to check your brand positioning:

  1. Does it differentiate your brand?
  2. Does...
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How to Add a Pinterest "Pin It" Button to your Kajabi Blog Images

Pinterest has really changed their game this past year and it is such a powerful tool for Online Coaches & Entrepreneurs as it is more SEO friendly and a great way to incorporate evergreen content into your marketing strategy.

BUT if you have a Kajabi website it's a little different than most website builders.

So here's a quick tutorial for you on how to add that nice little Pinterest logo to your blog graphics and images on Kajabi.

STEP 1:

Click HERE to go to the Pinterest Widget Builder.

STEP 2:

Highlight the "SAVE BUTTON" option. You can choose to have the Pinterest logo appear on Hover. Then decide how you want your "Pin It" button to look.

When you hover over the Preview image you will get to see what it will look like:

Step 3:

Copy and paste the code that is in the box that looks like this:

Step 4:

Login to your Kajabi Account --> go to SETTINGS --> SITE DETAILS --> on this page scroll all the way down to the bottom where it says PAGE SCRIPTS.

In...

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How to Become #1 In Your Ideal Client's Mind

No matter which industry or niche you’re in, it’s probably a fairly noisy place full of competitors all vying for the attention of your shared audience.
 
You can’t just expect your audience to understand why they should choose your brand over a competitor’s; you need to help them arrive at that discovery.
 
What if I told you we could place your brand in the mind of your audience for a very specific reason to help your brand stand out from the rest?
 
𝙏𝙬𝙤 𝙬𝙤𝙧𝙙𝙨: 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜
 
Brand positioning is one of the most [if not the most] critical elements in the entire brand strategy.
 
Your positioning strategy aims to influence how your audience perceives your brand, so you can establish where you want to be within their mind.
 
(Aka why they would choose you over someone else)
 
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝘀 𝗼𝗳 3️⃣ 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:
 
𝗦𝘁𝗲𝗽 : 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁
 
THIS is where...
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4 Secrets to Attracting More of your Dream Clients Online

Hey gorgeous!

If you are feeling like you're either not getting clients, wayyyy undercharging and wondering if you're ever going to make enough money to create your dream life, or you're just not getting the RIGHT clients that you love, this is for you. Going into the online space can be super overwhelming and I am one of the lucky ones who not only grew up with social media but hopped on all the platforms when they came out so I've seen all the changes and have learnt A LOT. Now, I am using this blog to share it with you in hopes that I can help you create your dream life, save you some time and help you make more money!

So, let's talk messaging. This is such a key piece that is so easy to miss when starting out building your brand and it needs to be SUPER CLEAR.

And I'm not talking MSN Messenger (did I just age myself?!) or Facebook Messenger.

It is how you communicate the value of your product/service to the people who need it.

If you have been showing up on social media,...

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