Why is brand positioning so important? Because it helps you to differentiate your product or service from another. It is about communicating to the world what you bring to the table, and importantly – what is different about you and why someone should choose you over someone else.
An intelligent and well-crafted positioning statement is a craaazzyyy powerful tool to bring focus and clarity to your marketing strategies, advertising campaigns, and any other promotional tactics. It is going to help you make effective decisions to help differentiate your brand, attract your target customers, and win market share from your competition.
Pinterest has really changed their game this past year and it is such a powerful tool for Online Coaches & Entrepreneurs as it is more SEO friendly and a great way to incorporate evergreen content into your marketing strategy.
BUT if you have a Kajabi website it's a little different than most website builders.
So here's a quick tutorial for you on how to add that nice little Pinterest logo to your blog graphics and images on Kajabi.
Click HERE to go to the Pinterest Widget Builder.
Highlight the "SAVE BUTTON" option. You can choose to have the Pinterest logo appear on Hover. Then decide how you want your "Pin It" button to look.
When you hover over the Preview image you will get to see what it will look like:
Copy and paste the code that is in the box that looks like this:
Login to your Kajabi Account --> go to SETTINGS --> SITE DETAILS --> on this page scroll all the way down to the bottom where it says PAGE SCRIPTS.
If you are feeling like you're either not getting clients, wayyyy undercharging and wondering if you're ever going to make enough money to create your dream life, or you're just not getting the RIGHT clients that you love, this is for you. Going into the online space can be super overwhelming and I am one of the lucky ones who not only grew up with social media but hopped on all the platforms when they came out so I've seen all the changes and have learnt A LOT. Now, I am using this blog to share it with you in hopes that I can help you create your dream life, save you some time and help you make more money!
So, let's talk messaging. This is such a key piece that is so easy to miss when starting out building your brand and it needs to be SUPER CLEAR.
And I'm not talking MSN Messenger (did I just age myself?!) or Facebook Messenger.
It is how you communicate the value of your product/service to the people who need it.
If you have been showing up on social media,...